Download PDF by Rushil Ranchod: A Kind of Magic: The Political Marketing of the ANC

By Rushil Ranchod

This booklet presents a very new and clean manner of figuring out the ANC, through the best way the corporation has advertised itself and equipped up a particular model. the worry here's no longer a lot with politics as with exposure, promoting and propaganda – that's, with innovations of political persuasion.

In seven chapters we keep on with the advance of the ANC’s political business plan from 1955 to 2011. the writer makes a robust case for disagreeing that advertising has loved a crucial importance in the ANC for a long time. by utilizing formerly untapped assets, he presents us with vital insights into the method and decision-making means of the ANC at serious levels of its life, correct as much as the election crusade of 2009 and the Mangaung conference.

The publication demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod


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